The property market in Bahia-Brazil:
Established real estate markets tend to show a slow yet stable growth trend,
however capital growth is limited due to a higher initial valuation. Because
of this, many professional international property investors are expanding
their geographical horizons and expressing increased interest for more
exotic emerging real estate products that offer potential for higher capital
growth. Emerging markets offer a potentially high capital growth but comes
with an associated higher risk.
As with all emerging markets, the earlier you invest, the greater your
profit potential. Defining moments and timing are always the catalyst for
any real estate opportunity and when investing in an emerging market, timing
is of even greater importance. If one picks the right time to invest in an
emerging market, there can be significant capital growth. Pick the wrong
time, however, and you may be taking on all the risk in return for little of
the reward.
As an example of “wrong timing” would be to buy in an area that is not
receiving investments nor is tourism increasing. Prices might be very low,
but on the other hand the risk is very big and potential gains might never
materialize or it might take a very long time. A good example of this would
parts of Africa. Another example of “wrong timing” would be to invest in an
area where prices are flattening out and the market will slowly turn into a
more established market.
An example of “good timing” would be to buy in an area where tourism has
been growing for some time but the property market is still in its very
early stages. For professional property investors who wants to maximize
capital growth while minimizing risk, this is the best time to invest since
property prices are extremely low in comparison to what they are expected to
be and at the same time there are strong signs that the area will become
even more popular. The property market in Bahia is now in that stage and
offers investors a unique chance to get early in and benefit from several
years of growth.
In the next five years, investments in new hotels, golf courses, resorts and
condos should exceed R$ 4 billion (about US$ 1.8 billion) on the coastline
of Bahia, the equivalent to 8% of all foreigner investments that the entire
Brazilian economy received last year. The area is set to become one of the
most popular tropical destinations for Europeans, and recently the Americans
have opened their eyes for this area as well.
The coastline around Bahia bares many similarities to how the Spanish Costa
del Sol was 30 years ago. Once charter tourists started arriving in Spain
and became aware of the lifestyle the area offered, the area started to
change and consequently the price level as well. Today Costa del Sol is the
leading tourist destination in Europe and the general price level reflects
this as well.
It stands to reason that buying early – at a time when the property market
is still in its infancy and prices are as cheap as they will ever be –
promises to yield the greatest possible capital growth. The property market
in Bahia is still in the very early stage, and that is exactly what makes it
so profitable for investors who get early in on the act.
Investors in the Northeast of Brazil can acquire beautiful properties in
stunning surroundings, at prices simply unobtainable in most other
destinations. For investors buying for a pure investment, as well as for
those who want to buy a dream property in a stunning location for an
extremely attractive price, Bahia offers an excellent opportunity to buy at
extremely low prices that will never be seen again.
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